rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing management
  name:
    name part: Kotler, Philip
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Burton, Suzan
    role:
      role term: author
  name:
    name part: Keller, Kevin Lane
    name part: 1956-
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: xn
    place:
      place term: Frenchs Forest, N.S.WbPearson Prentice Hall
    date issued: c2009
    date issued: 2009
    edition: 1st adaptation ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxiv, 719, [45] p. : ill. ; 30 cm.
  table of contents: 1. Understanding marketing management -- 2. Capturing marketing inside -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating successful long-term growth
  note: Philip Kotler, Kevin Lane Keller, Suzan Burton
  note: Includes bibliographical references and index
  subject:
    topic: Marketing
    topic: Management
  identifier: 9780733994180 (hbk.)
  record info:
    record creation date: 100721
    record change date: 20210415093000.0
    record identifier: 0000067904