http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Frenchs Forest, N.S.WbPearson Prentice Hall
1. Understanding marketing management -- 2. Capturing marketing inside -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating successful long-term growth
Philip Kotler, Kevin Lane Keller, Suzan Burton
Includes bibliographical references and index