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00000cam a2200000 7i4500 |
| 001 |
0000067904 |
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20210415093000.0 |
| 008 |
100721s2009 xn eng |
| 020 |
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|a 9780733994180 (hbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .K68 2009
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| 100 |
1 |
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|a Kotler, Philip ,
|e author
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| 245 |
1 |
0 |
|a Marketing management
|c Philip Kotler, Kevin Lane Keller, Suzan Burton
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| 250 |
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|a 1st adaptation ed
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| 260 |
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|a Frenchs Forest, N.S.WbPearson Prentice Hall ,
|c c2009
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| 300 |
|
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|a xxxiv, 719, [45] p. :
|b ill. ;
|c 30 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 505 |
0 |
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|a 1. Understanding marketing management -- 2. Capturing marketing inside -- 3. Connecting with customers -- 4. Building strong brands -- 5. Shaping the market offerings -- 6. Delivering value -- 7. Communicating value -- 8. Creating successful long-term growth
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 700 |
1 |
|
|a Burton, Suzan ,
|e author
|
| 700 |
1 |
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|a Keller, Kevin Lane ,
|d 1956- ,
|e author
|
| 999 |
|
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|a 1000134973
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|