APA (7th ed.) Citation

Kotler, P., Burton, S., & Keller, K. L. (2009). Marketing management (1st adaptation ed.).

Chicago Style (17th ed.) Citation

Kotler, Philip, Suzan Burton, and Kevin Lane Keller. Marketing Management. 1st adaptation ed. Frenchs Forest, N.S.WbPearson Prentice Hall, 2009.

MLA (9th ed.) Citation

Kotler, Philip, et al. Marketing Management. 1st adaptation ed. 2009.