International business : the challenge of global competition
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill Irwin ,
c2010
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| Edition: | 12th ed. |
| Subjects: |
Table of Contents:
- 1. The rapid change of international business
- 2. International trade and foreign direct investment
- 3. Theories of international trade and investment
- 4. International institutions from and international business perspective
- 5. Sociocultural forces
- 6. Natural resources and environmental sustainability
- 7. Economic and socioeconomic forces
- 8. Political forces
- 9. Intellectual property and other legal forces
- 10. Understanding the international monetary system and financial forces
- 11. Labor forces
- 12. International competitive strategy
- 13. Organizational design and control
- 14. Assessing and analyzing markets
- 15. Entry modes
- 16. Export and import practices
- 17. Marketing internationally
- 18. Global operations and supply chain management
- 19. Human resource management
- 20. International accounting and financial management