Consumer behavior
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ :
Prentice Hall ,
c2010
|
| Edition: | 10th ed |
| Subjects: |
Table of Contents:
- 1. Introduction
- 2. The consumer as an individual
- 3. Consumers in their social and cultural settings
- 4. The consumer's decision-making process and ethical dimensions