|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000067877 |
| 005 |
20110227093000.0 |
| 008 |
1007212010 nju eng |
| 020 |
|
|
|a 0135053013 (hbk.)
|
| 020 |
|
|
|a 9780135053010 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.32
|b .S35 2010
|
| 100 |
1 |
|
|a Schiffman, Leon G. ,
|e author
|
| 245 |
1 |
0 |
|a Consumer behavior
|c Leon G. Schiffman, Leslie Lazar Kanuk
|
| 250 |
|
|
|a 10th ed
|
| 260 |
|
|
|a Upper Saddle River, NJ :
|b Prentice Hall ,
|c c2010
|
| 300 |
|
|
|a xviii, 518 p. :
|b ill. col. ;
|c 28 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 505 |
0 |
|
|a 1. Introduction -- 2. The consumer as an individual -- 3. Consumers in their social and cultural settings -- 4. The consumer's decision-making process and ethical dimensions
|
| 650 |
|
0 |
|a Consumer behavior
|
| 650 |
|
0 |
|a Motivation research (Marketing)
|
| 700 |
1 |
|
|a Kanuk, Leslie Lazar ,
|e author
|
| 999 |
|
|
|a 1000134932
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|