APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 10th ed. Upper Saddle River, NJ: Prentice Hall, 2010.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 10th ed. Prentice Hall, 2010.