Consumer economics : issues and behaviors
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall ,
c2009
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. Consumers in changing world
- 2. The consumer movement
- 3. Consumer theories and development of a model
- 4. Consumer responsibilities, redress and law
- 5. Government protection, nongovernmental pro-consumer groups and the media
- 6. Buying process, brands and product development
- 7. Decision making and the influence of advertising
- 8. Food and beverage issues
- 9. Health and wellness issues
- 10. Ownership, safety and repairs
- 11. The internet and issues of identity and fraud
- 12. Being a better consumer of housing and vehicles
- 13. Saving, banking, debt and credit issues
- 14. Insurance and investment issues
- 15. Consumer issues ethics and globalization