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00000cam a2200000 7i4500 |
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20110306093000.0 |
| 008 |
100721s2010 at eng |
| 020 |
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|a 1844800008 (pbk.)
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| 020 |
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|a 9781844800001 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b M68 2010
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| 100 |
1 |
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|a Moutinho, Luiz ,
|e author
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| 245 |
1 |
0 |
|a Strategic marketing management :
|b a business process approach
|c Luiz Moutinho and Geoff Southern
|
| 260 |
|
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|a Australia :
|b Cengage Learning ,
|c c2010
|
| 300 |
|
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|a xxii, 490 p. :
|b ill. ;
|c 27 cm.
|
| 504 |
|
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|a Includes bibliographical references (p. 484-485) and index
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 650 |
|
0 |
|a Strategic planning
|
| 700 |
1 |
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|a Southern, G. [
|q (Geoff)] ,
|e author
|
| 999 |
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|a 1000134911
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|