Strategic marketing management a business process approach
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
Cengage Learning
c2010
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| Subjects: |
| Physical Description: | xxii, 490 p. ill. 27 cm |
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| ISBN: | 1844800008 (pbk.) 9781844800001 (pbk.) |