Strategic marketing management : a business process approach
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia :
Cengage Learning ,
c2010
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| Subjects: |
| Physical Description: | xxii, 490 p. : ill. ; 27 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 484-485) and index |
| ISBN: | 1844800008 (pbk.) 9781844800001 (pbk.) |