Moutinho, L., & Southern, G. . [. (2010). Strategic marketing management: A business process approach. Cengage Learning.
Chicago Style (17th ed.) CitationMoutinho, Luiz, and G. [] Southern. Strategic Marketing Management: A Business Process Approach. Australia: Cengage Learning, 2010.
MLA (9th ed.) CitationMoutinho, Luiz, and G. [] Southern. Strategic Marketing Management: A Business Process Approach. Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.