Strategic marketing planning

Bibliographic Details
Main Authors: Gilligan, Colin (Author), Wilson, R. M. S. (Richard Malcolm Sano) (Author)
Format: Book
Language:English
Published: Oxford Butterworth-Heinemann c2009
Edition:2nd ed
Subjects:

MARC

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100 1 |a Gilligan, Colin  |e author 
245 1 0 |a Strategic marketing planning  |c Colin Gilligan and Richard M. S. Wilson 
250 |a 2nd ed 
260 |a Oxford  |b Butterworth-Heinemann  |c c2009 
300 |a x, 552 p.  |b ill.  |c 25 cm 
650 0 |a Marketing  |x Management 
650 0 |a Marketing  |x Planning 
700 1 |a Wilson, R. M. S.  |q (Richard Malcolm Sano)  |e author 
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