Strategic marketing planning
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Butterworth-Heinemann ,
c2009
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | x, 552 p. : ill. ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1856176177 (pbk.) 9781856176170 (pbk.) |