Enterprise strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burlington :
Elsevier ,
c2009
|
| Series: | The official CIMA learning system
|
| Subjects: |
Table of Contents:
- Setting the goals of the organisation
- 2. Appraising the environment
- 3. Position appraisal and analysis
- 4. Strategic aspects of marketing
- 5. Strategies implications of IT
- 6. Strategies options and their evaluation
- 7. Organisational impacts of business strategy
- 8. Implementing and controlling plans
- 9. Change management