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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000067817 |
| 005 |
20220626093000.0 |
| 008 |
100721s2009 nyu eng |
| 020 |
|
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|a 9781856177825 (pbk.)
|
| 090 |
0 |
0 |
|a HG4028
|b .B68 2009
|
| 100 |
1 |
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|a Botten, Neil ,
|d 1946- ,
|e author
|
| 245 |
1 |
2 |
|a Enterprise strategy
|c Neil Botten
|
| 260 |
|
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|a Burlington :
|b Elsevier ,
|c c2009
|
| 300 |
|
|
|a xxiii, 683 p. :
|b ill., charts ;
|c 30 cm.
|
| 440 |
|
4 |
|a The official CIMA learning system
|
| 500 |
|
|
|a Includes index
|
| 505 |
0 |
|
|a Setting the goals of the organisation -- 2. Appraising the environment -- 3. Position appraisal and analysis -- 4. Strategic aspects of marketing -- 5. Strategies implications of IT -- 6. Strategies options and their evaluation -- 7. Organisational impacts of business strategy -- 8. Implementing and controlling plans -- 9. Change management
|
| 650 |
|
0 |
|a Business planning
|x Examinations
|v Study guides
|
| 650 |
|
0 |
|a Strategic planning -- Examinations -- Study guides
|
| 999 |
|
|
|a 1000134240
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|