CIM coursebook : the marketing planning process
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Elsevier ,
c2009
|
| Series: | CIM coursebook.
|
| Subjects: |
Table of Contents:
- 1. Marketing planning to deliver marketing strategies
- 2. The marketing audit and strategic outcomes
- 3. Creating marketing strategies through segmentation, targeting and positioning
- 4. Adapting marketing planning in different contexts