CIM coursebook the marketing planning process

Bibliographic Details
Main Authors: Harrison, Graham (Author), Megicks, Phil (Author)
Format: Book
Language:English
Published: New York Elsevier c2009
Series:CIM coursebook.
Subjects:

MARC

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090 0 0 |a HF5415  |b .C56 2009 
245 0 0 |a CIM coursebook  |b the marketing planning process  |c edited by Phil Megicks and authored by Ray Donnelly Graham Harrison 
260 |a New York  |b Elsevier  |c c2009 
300 |a xv, 240 p.  |b ill.  |c 25 cm 
440 0 |a CIM coursebook. 
650 0 |a Marketing  |x Planning 
650 0 |a Marketing  |x Planning  |x Examinations  |x Study guides 
700 1 |a Harrison, Graham  |e author 
700 1 |a Megicks, Phil  |e author 
999 |a 1000134302  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus