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00000cam a2200000 7i4500 |
| 001 |
0000067805 |
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20170323093000.0 |
| 008 |
100721s2009 enk eng |
| 020 |
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|a 9781856177160 (pbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .C56 2009
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| 245 |
0 |
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|a CIM coursebook :
|b the marketing planning process
|c edited by Phil Megicks and authored by Ray Donnelly Graham Harrison
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| 260 |
|
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|a New York :
|b Elsevier ,
|c c2009
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| 300 |
|
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|a xv, 240 p. :
|b ill. ;
|c 25 cm.
|
| 440 |
|
0 |
|a CIM coursebook.
|
| 500 |
|
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|a Includes index
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| 500 |
|
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|a Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
|
| 505 |
0 |
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|a 1. Marketing planning to deliver marketing strategies -- 2. The marketing audit and strategic outcomes -- 3. Creating marketing strategies through segmentation, targeting and positioning -- 4. Adapting marketing planning in different contexts
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| 650 |
|
0 |
|a Marketing
|x Planning
|
| 650 |
|
0 |
|a Marketing
|x Planning
|x Examinations
|x Study guides
|
| 700 |
1 |
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|a Harrison, Graham ,
|e author
|
| 700 |
1 |
|
|a Megicks, Phil ,
|e author
|
| 999 |
|
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|a 1000134302
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|