CIM coursebook the marketing planning process

CIM coursebook the marketing planning process

Bibliographic Details
Main Authors: Harrison, Graham (Author), Megicks, Phil (Author)
Format: Book
Language:English
Published: New York Elsevier c2009
Series:CIM coursebook.
Subjects:
Marketing > Planning
Marketing > Planning > Examinations > Study guides
Description
Physical Description:xv, 240 p. ill. 25 cm
ISBN:9781856177160 (pbk.)

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