CIM coursebook : the marketing planning process
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Elsevier ,
c2009
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| Series: | CIM coursebook.
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| Subjects: |
| Item Description: | Includes index Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips. |
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| Physical Description: | xv, 240 p. : ill. ; 25 cm. |
| ISBN: | 9781856177160 (pbk.) |