APA (7th ed.) Citation

Harrison, G., & Megicks, P. (2009). CIM coursebook: The marketing planning process. Elsevier.

Chicago Style (17th ed.) Citation

Harrison, Graham, and Phil Megicks. CIM Coursebook: The Marketing Planning Process. New York: Elsevier, 2009.

MLA (9th ed.) Citation

Harrison, Graham, and Phil Megicks. CIM Coursebook: The Marketing Planning Process. Elsevier, 2009.

Warning: These citations may not always be 100% accurate.