CIM coursebook : managing marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Elsevier ,
c2009
|
| Subjects: |
Table of Contents:
- 1. Organisational structures
- 2. Quality systems and processes
- 3. Measuring, monitoring and improving marketing performance
- 4. Management, leadership and establishing teams
- 5. Managing teams
- 6. Improving team performance
- 7. Managing marketing financial
- 8. Budgeting and costs
- 9. Variance and monitoring