http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. Organisational structures -- 2. Quality systems and processes -- 3. Measuring, monitoring and improving marketing performance -- 4. Management, leadership and establishing teams -- 5. Managing teams -- 6. Improving team performance -- 7. Managing marketing financial -- 8. Budgeting and costs -- 9. Variance and monitoring