rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: CI
    title: M coursebook
    sub title: managing marketing
  name:
    name part: Sherratt Andrew
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Meek, Richard
    role:
      role term: author
  name:
    name part: Nicholson Fransis
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: -us
    place:
      place term: Oxford
    publisher: Elsevier
    date issued: c2009
    date issued: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 269 p. : ill. ; 25 cm.
  table of contents: 1. Organisational structures -- 2. Quality systems and processes -- 3. Measuring, monitoring and improving marketing performance -- 4. Management, leadership and establishing teams -- 5. Managing teams -- 6. Improving team performance -- 7. Managing marketing financial -- 8. Budgeting and costs -- 9. Variance and monitoring
  note: Andrew Sherratt
  subject:
    topic: Marketing
    topic: Management
  identifier: 9781856177177 (pbk.)
  record info:
    record creation date: 100721
    record change date: 20180506093000.0
    record identifier: 0000067803