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00000cam a2200000 7i4500 |
| 001 |
0000067803 |
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20180506093000.0 |
| 008 |
100721s2009 -us eng |
| 020 |
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|a 9781856177177 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .S54 2009
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| 100 |
1 |
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|a Sherratt Andrew ,
|e author
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| 245 |
1 |
2 |
|a CIM coursebook :
|b managing marketing
|c Andrew Sherratt
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| 260 |
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|a Oxford :
|b Elsevier ,
|c c2009
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| 300 |
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|a xiii, 269 p. :
|b ill. ;
|c 25 cm.
|
| 505 |
0 |
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|a 1. Organisational structures -- 2. Quality systems and processes -- 3. Measuring, monitoring and improving marketing performance -- 4. Management, leadership and establishing teams -- 5. Managing teams -- 6. Improving team performance -- 7. Managing marketing financial -- 8. Budgeting and costs -- 9. Variance and monitoring
|
| 650 |
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0 |
|a Marketing
|x Management
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| 700 |
1 |
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|a Meek, Richard ,
|e author
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| 700 |
1 |
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|a Nicholson Fransis ,
|e author
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| 999 |
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|a 1000135179
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|