Business
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill Irwin ,
c2011
|
| Edition: | 2nd ed |
| Subjects: |
Table of Contents:
- 1. The dynamics of business and economics
- 2. Business ethics and social responsibility
- 3. Business in a borderless world
- 4. Managing information technology and e-business
- 5. Options for organizing business
- 6. Small business, enterpreneurship, and franchising
- 7. The nature of management
- 8. Organization, teamwork, and communication
- 9. Managing service and manufacturing operations
- 10. Motivating the workforce
- 11. Managing human resources
- 12. Customer-driven marketing
- 13. dimensions of marketing strategy
- 14. Accounting and financial statements
- 15. Money and the financial system
- 16. Financial management and securities markets