http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1. The dynamics of business and economics -- 2. Business ethics and social responsibility -- 3. Business in a borderless world -- 4. Managing information technology and e-business -- 5. Options for organizing business -- 6. Small business, enterpreneurship, and franchising -- 7. The nature of management -- 8. Organization, teamwork, and communication -- 9. Managing service and manufacturing operations -- 10. Motivating the workforce -- 11. Managing human resources -- 12. Customer-driven marketing -- 13. dimensions of marketing strategy -- 14. Accounting and financial statements -- 15. Money and the financial system -- 16. Financial management and securities markets
O.C. Ferrell,Geoffrey A.Hirt, Lind Ferrell
Includes bibliographical references and index