Essentials of entrepreneurship and small business management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey :
Prentice Hall ,
c2011
|
| Edition: | 6th ed |
| Subjects: |
Table of Contents:
- 1. The foundations of entrepreneurship
- 2. Inside the entrepreneurship mind: from ideas to reality
- 3. Designing competitive business model and building a solid strategic plan
- 4. Conducting a feasibility analysis and crafting a winning business plan
- 5. Forms of business ownership
- 6. Franchising and the entrepreneurship
- 7. Buying an existing business
- 8. Building a powerful market plan
- 9. E-commerce and the entrepreneurship
- 10. Pricing strategies
- 11. Creating a successful financial plan
- 12. Managing cash flow
- 13. Sources of financing: debt and equity
- 14. Choosing the right location and layout
- 15. Global aspects of entrepreneurship
- 16. Building a new venture team and planning for the next generation