|
|
|
|
| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000067793 |
| 005 |
20110131093000.0 |
| 008 |
100721s2011 nju eng |
| 020 |
|
|
|a 0132294389
|
| 020 |
|
|
|a 0136109594 (pbk.)
|
| 020 |
|
|
|a 9780132294386
|
| 020 |
|
|
|a 9780136109594 (pbk.)
|
| 090 |
0 |
0 |
|a HD62.7
|b .Z55 2011
|
| 100 |
1 |
|
|a Scarborough, Norman M. ,
|e author
|
| 245 |
1 |
0 |
|a Essentials of entrepreneurship and small business management
|c Norman M. Scarborough
|
| 250 |
|
|
|a 6th ed
|
| 260 |
|
|
|a Upper Saddle River, New Jersey :
|b Prentice Hall ,
|c c2011
|
| 300 |
|
|
|a xvii, 630 p. :
|b ill. (chiefly col.) ;
|c 28 cm.
|
| 500 |
|
|
|a Rev. ed. of: Essentials of entrepreneurship and small business management / Thomas W. Zimmerer, Norman M. Scarborough with Doug Wilson. 5th ed. c2008
|
| 504 |
|
|
|a Includes bibliographical references and indexes
|
| 505 |
0 |
|
|a 1. The foundations of entrepreneurship -- 2. Inside the entrepreneurship mind: from ideas to reality -- 3. Designing competitive business model and building a solid strategic plan -- 4. Conducting a feasibility analysis and crafting a winning business plan -- 5. Forms of business ownership -- 6. Franchising and the entrepreneurship -- 7. Buying an existing business -- 8. Building a powerful market plan -- 9. E-commerce and the entrepreneurship -- 10. Pricing strategies -- 11. Creating a successful financial plan -- 12. Managing cash flow -- 13. Sources of financing: debt and equity -- 14. Choosing the right location and layout -- 15. Global aspects of entrepreneurship -- 16. Building a new venture team and planning for the next generation
|
| 650 |
|
0 |
|a Entrepreneurship
|
| 650 |
|
0 |
|a New business enterprises
|x Management
|
| 650 |
|
0 |
|a Small business
|x Management
|
| 700 |
1 |
|
|a Wilson, Doug [
|q (Douglas L.)] ,
|e author
|
| 700 |
1 |
|
|a Zimmerer, Thomas ,
|e author
|
| 999 |
|
|
|a 1000134306
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|