Listening to the voice of the market : how to increase market share and satisfy current customers

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Listening to the voice of the market : how to increase market share and satisfy current customers

"In this book, the author teaches you how to identify and capture the Voice of the Market and then use that data, and a new understanding of it, to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper...

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Bibliographic Details
Main Author:	Reidenbach, R. Eric (Author)
Format:	Book
Language:	English
Published:	New York : CRC Press , c2010
Subjects:	Consumer satisfaction Marketing research

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