Listening to the voice of the market : how to increase market share and satisfy current customers
"In this book, the author teaches you how to identify and capture the Voice of the Market and then use that data, and a new understanding of it, to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper...
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| Format: | Book |
| Language: | English |
| Published: |
New York :
CRC Press ,
c2010
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| Subjects: |
| Summary: | "In this book, the author teaches you how to identify and capture the Voice of the Market and then use that data, and a new understanding of it, to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus."--BOOK JACKET. |
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| Item Description: | "A Productivity Press book." |
| Physical Description: | xi, 193 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 1420093304 (hardcover : alk. paper) 9781420093308 (hardcover : alk. paper) |