Marketing research
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Prentice Hall ,
c2010
|
| Edition: | 6th ed |
| Subjects: |
| Physical Description: | xxvii, 669 p. : ill. ; 26 cm. |
|---|---|
| Bibliography: | Includes bibliographical references |
| ISBN: | 0136027040 (hbk.) 9780136027041 (hbk.) |