Marketing research

Bibliographic Details
Main Authors: Burns, Alvin C. (Author), Bush, Ronald F. (Author)
Format: Book
Language:English
Published: Boston Prentice Hall c2010
Edition:6th ed
Subjects:
Description
Physical Description:xxvii, 669 p. ill. 26 cm
ISBN:0136027040 (hbk.)
9780136027041 (hbk.)