Contemporary direct & interactive marketing
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall ,
c2010
|
| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxvi, 477 p. : ill., maps ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0136086101 (hbk.) 9780136086109 (hbk.) |