Contemporary direct & interactive marketing
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
c2010
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| Edition: | 2nd ed |
| Subjects: |
| Physical Description: | xxvi, 477 p. ill., maps 24 cm |
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| ISBN: | 0136086101 (hbk.) 9780136086109 (hbk.) |