Management of electronic media
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont, CA :
Wadsworth Cengage Learning ,
c2010
|
| Edition: | 4th ed. |
| Subjects: |
Table of Contents:
- 1. Managing in the electronic media
- 2. The media marketplace: markets, mergers, alliances, and partnership
- 3. Ethics of management
- 4. Theories of management
- 5. Financial management
- 6. Managing personnel
- 7. Audiences and audience research
- 8. Programming: stragegy and distribution
- 9. Marketing
- 10. News and news management
- 11. regulatory influences and electronic media management