Management of electronic media - Albarran, Alan B. (Belmont, CA : Wadsworth Cengage Learning, 2010)
1. Managing in the electronic media -- 2. The media marketplace: markets, mergers, alliances, and partnership -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6. Managing personnel -- 7. Audiences and audience research -- 8. Programming: stragegy and distribution -- 9. Marketing -- 10. News and news management -- 11. regulatory influences and electronic media management
Includes bibliographical references and index
Keywords: Digital media -- Management