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100719s2010 at eng |
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|a 0495569429 (pbk.)
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|a 9780495569428 (pbk.)
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|a P96.M34
|b A43 2010
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|a Albarran, Alan B. ,
|e editor
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|a Management of electronic media
|c Alan B. Albarran
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| 250 |
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|a 4th ed.
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| 260 |
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|a Belmont, CA :
|b Wadsworth Cengage Learning ,
|c c2010
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| 300 |
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|a xxi, 313 p. ;
|c 24cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Managing in the electronic media -- 2. The media marketplace: markets, mergers, alliances, and partnership -- 3. Ethics of management -- 4. Theories of management -- 5. Financial management -- 6. Managing personnel -- 7. Audiences and audience research -- 8. Programming: stragegy and distribution -- 9. Marketing -- 10. News and news management -- 11. regulatory influences and electronic media management
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| 650 |
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|a Digital media
|x Management
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| 999 |
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|a 1000133462
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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