Strategic planning for public relations
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge Taylor and Francis Group ,
c2009
|
| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- Phase one: formative research
- Step 1, analyzing the situation
- Step 2, analyzing the organization
- Step 3, analyzing the publics
- Phase two: strategy
- Step 4, establishing goals and objectives
- Step 5, formulating action and response strategies
- Step 6, developing the message strategy
- Phase three: tactics
- Step 7, selecting communication tactics
- Step 8, implementing the strategic plan
- Phase four: evaluative research
- Step 9, evaluating the strategic plan
- Appendices.