rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic planning for public relations
  name:
    name part: Smith, Ronald D.
    name part: 1948-
    role:
      role term: creator
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: nyu
    place:
      place term: New York
    publisher: Routledge Taylor and Francis Group
    date issued: c2009
    date issued: 2009
    edition: 3rd ed
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 436p. : ill. ; 24 cm.
  table of contents: Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
  note: by Ronald D Smith
  subject:
    topic: Public relations
  subject:
    topic: Strategic planning
  identifier: 020389118X (ebk.)
  identifier: 0415994225 (pbk.)
  identifier: 9780203891186 (ebk.)
  identifier: 9780415994224 (pbk.)
  identifier: http://www.loc.gov/catdir/toc/ecip0823/2008030593.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip0823/2008030593.html
  record info:
    record creation date: 100719
    record change date: 20200224093000.0
    record identifier: 0000067651