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100719s2009 nyu eng |
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|a 020389118X (ebk.)
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|a 0415994225 (pbk.)
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|a 9780203891186 (ebk.)
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|a 9780415994224 (pbk.)
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|a HM1221
|b .S77 2009
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|a Smith, Ronald D. ,
|d 1948- ,
|e author
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|a Strategic planning for public relations
|c by Ronald D Smith
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| 250 |
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|a 3rd ed
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| 260 |
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|a New York :
|b Routledge Taylor and Francis Group ,
|c c2009
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| 300 |
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|a xix, 436p. :
|b ill. ;
|c 24 cm.
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| 505 |
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|a Phase one: formative research -- Step 1, analyzing the situation -- Step 2, analyzing the organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and objectives -- Step 5, formulating action and response strategies -- Step 6, developing the message strategy -- Phase three: tactics -- Step 7, selecting communication tactics -- Step 8, implementing the strategic plan -- Phase four: evaluative research -- Step 9, evaluating the strategic plan -- Appendices.
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|a Public relations
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| 650 |
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|a Strategic planning
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| 856 |
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|3 Table of contents only
|u http://www.loc.gov/catdir/toc/ecip0823/2008030593.html
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|a 1000133568
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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