This is PR : the realities of public relations
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Wadsworth Cengage Learning ,
c2010
|
| Edition: | 10th ed |
| Series: | Cengage Advantage Series
|
| Subjects: |
Table of Contents:
- pt. 1. Public relations: role, origins and trends affecting the future
- pt. 2. Research for PR
- pt. 3. Theory, ethics and laws affecting PR practice
- pt. 4. PR in action