Brand society : how brands transform management and lifestyle

Brand society : how brands transform management and lifestyle

"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as sym...

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Bibliographic Details
Main Author: Kornberger, Martin , 1974- (Author)
Format: Book
Language:English
Published: Cambridge, U.K. ; New York : Cambridge University Press , c2010
Subjects:
Brand name products
Brand name products > Management
Popular culture

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