Brand society how brands transform management and lifestyle

Bibliographic Details
Main Author: Kornberger, Martin 1974- (Author)
Format: Book
Language:English
Published: Cambridge, U.K. ; New York Cambridge University Press c2010
Subjects:

MARC

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020 |a 0521898269 (hardback) 
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100 1 |a Kornberger, Martin  |d 1974-  |e author 
245 1 0 |a Brand society  |b how brands transform management and lifestyle  |c Martin Kornberger 
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300 |a xx, 308 p.  |b ill.  |c 25 cm 
650 0 |a Brand name products 
650 0 |a Brand name products  |x Management 
650 0 |a Popular culture 
999 |a 1000134215  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus