Powers of persuasion : the inside story of British advertising :
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press ,
c2008
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
Table of Contents:
- 1.1951: watershed year
- 2. Antecedents: look back in wonder
- 3. The nineteen fifties: the television upheaval
- 4. The nineteen sixties: 'you've never had it so good'
- 5. The nineteen seventies: Britain takes the lead
- 6. The nineteen eighties: Brits buy up the business
- 7. The nineteen nineties: recession and globalization
- 8. Crystal balling: peering into a cloudy future