Powers of persuasion : the inside story of British advertising :
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford ; New York :
Oxford University Press ,
c2008
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
MARC
| LEADER | 00000cam a2200000 7i4500 | ||
|---|---|---|---|
| 001 | 0000067391 | ||
| 005 | 20110131093000.0 | ||
| 008 | 100719s2008 enk eng | ||
| 020 | |a 0199228019 | ||
| 020 | |a 9780199228010 | ||
| 090 | 0 | 0 | |a HF5813.G7 |b F64 2008 |
| 100 | 1 | |a Fletcher, Winston , |e author | |
| 245 | 1 | 0 | |a Powers of persuasion : |b the inside story of British advertising : |b 1951-2000 |c Winston Fletcher |
| 260 | |a Oxford ; |a New York : |b Oxford University Press , |c c2008 | ||
| 300 | |a 288 p., [16] p. of plates : |b col. ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. [256]-265) and index | ||
| 505 | 0 | |a 1.1951: watershed year -- 2. Antecedents: look back in wonder -- 3. The nineteen fifties: the television upheaval -- 4. The nineteen sixties: 'you've never had it so good' -- 5. The nineteen seventies: Britain takes the lead -- 6. The nineteen eighties: Brits buy up the business -- 7. The nineteen nineties: recession and globalization -- 8. Crystal balling: peering into a cloudy future | |
| 650 | 0 | |a Advertising |z Great Britain |x History |y 20th century | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/toc/ecip0810/2008004129.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0907/2008004129-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0907/2008004129-d.html |
| 999 | |a 1000134223 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||