Quantitative research in communication - Allen, Mike , 1959-; Hunt, Stephen K.; Titsworth, Scott (Los Angeles : SAGE, 2009)
1. Introduction to quantitative research -- 2. Using statistics in quuantitative research -- 3. Independent samples or students's test -- 4. Oneway analisis of variance -- 5. Factorial anova -- 6. Analysis of covariance -- 7. Multivariate anova -- 8. Chi-square statistic -- 9. Simple bivariate correlation -- 10. Multiple regression -- 11. Factor analysis -- 12. Advanced modeling techniques -- 13. Meta-analysis
Includes bibliographical references and index
Keywords: Communication -- Data processing; Communication -- Statistical methods