Strategic management : value creation, sustainability and performance
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Australia ; Mason, OH :
South-Western Cengage Learning ,
c2010
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| Subjects: |
Table of Contents:
- 1. The need for strategy
- 2. Strategy and performance
- 3. Strategic direction: vision and mission
- 4. Industry and competitive analysis
- 5. Value chain analysis
- 6. Resource-based competitive advantage
- 7. Business-level strategy
- 8. Strategy issues in industries and life cycle stages
- 9. Competitive dynamics
- 10. Corporate strategy
- 11. Strategy and structure
- 12. Strategy implementation: internal control and performance