Entrepreneurial management in small firms
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Los Angeles :
Sage Publications ,
c2010
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| Subjects: |
Table of Contents:
- 1. Entrepreneurs
- 2. Planning
- 3. Opportunity research
- 4. Growth, chasms and money
- 5. Market assessment
- 6. Internal capability
- 7. Strategy and culture
- 8. Entrepreneurial innovation
- 9. Entrepreneurial promotion
- 10. Pricing and distribution
- 11. Family and social entrepreneurship
- 12. Twenty-first-century entrepreneurs