Entrepreneurship : a small business approach
Taking a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners, this title puts the student in the roles of financial analyst, marketer, and business owner to find solutions. It provides students with the necessary foundation to design, sta...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
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New York, NY :
McGraw-Hill ,
c2011
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| Subjects: |
Table of Contents:
- 1. Introduction
- 2. Individuals and small business start-ups
- 3. Business idea generation and initial evaluation
- 4. External analysis
- 5. Business mission and strategy
- 6. Analyzing cash flow and other financial information
- 7. Establishing the legal foundation
- 8. Establishing operations
- 9. Financing and accounting
- 10. Human resource management
- 11. Marketing
- 12. Financial analysis
- 13. Exit/harvest/turnaround
- 14. Franchising and purchasing an existing business