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00000cam a2200000 7i4500 |
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20111213093000.0 |
| 008 |
100718s2011 nyu eng |
| 020 |
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|a 0073403113 (paperback : alk. paper)
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| 020 |
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|a 9780073403113 (paperback : alk. paper)
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| 050 |
0 |
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|a HD62.5
|b .B36 2011
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| 090 |
0 |
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|a HD62.5
|b .B36 2011
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| 100 |
1 |
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|a Bamford, Charles E. ,
|e author
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| 245 |
1 |
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|a Entrepreneurship :
|b a small business approach
|c Charles E. Bamford, Garry D. Bruton
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| 260 |
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|a New York, NY :
|b McGraw-Hill ,
|c c2011
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| 300 |
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|a xix, 347 p. :
|b col. ill. ;
|c 28 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 505 |
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|a 1. Introduction -- 2. Individuals and small business start-ups -- 3. Business idea generation and initial evaluation -- 4. External analysis -- 5. Business mission and strategy -- 6. Analyzing cash flow and other financial information -- 7. Establishing the legal foundation -- 8. Establishing operations -- 9. Financing and accounting -- 10. Human resource management -- 11. Marketing -- 12. Financial analysis -- 13. Exit/harvest/turnaround -- 14. Franchising and purchasing an existing business
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| 520 |
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|a Taking a problem-based learning approach that works through real problems faced by entrepreneurs and small business owners, this title puts the student in the roles of financial analyst, marketer, and business owner to find solutions. It provides students with the necessary foundation to design, start, and manage a small business
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| 650 |
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|a New business enterprises
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| 650 |
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|a Small business
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| 650 |
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|a Success in business
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| 700 |
1 |
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|a Bruton, Garry D. ,
|e author
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| 999 |
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|a 1000134257
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
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| 999 |
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|a 1000142204
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|