Designing brand identity : an essential guide for the entire branding team

Designing brand identity : an essential guide for the entire branding team

Bibliographic Details
Main Author: Wheeler, Alina (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons , c2009
Edition:3rd ed
Subjects:
Advertising > Brand name products
Brand name products
Branding (Marketing)
Trademark > Design
Description
Physical Description:ix, 310 p. : ill. (some col.) ; 28 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780470401422 (cloth)

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