Service management : operations, strategy, information technology

Bibliographic Details
Main Authors: Fitzsimmons, James A. (Author), Fitzsimmons, Mona J. (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill , c2011
Edition:7th ed
Subjects:
Table of Contents:
  • 1. Understanding services
  • 2. Designing the service enterprise
  • 3. Managing service operations
  • 4. Quantitative models service management