Global business strategy : Asian perspective
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore ; Hackensack, New Jersey :
World Scientific ,
c2010
|
| Subjects: |
Table of Contents:
- 1. The basics of strategy
- 2. Alternative business models
- 3. Applications of business models to non-business areas
- 4. Extension of generic strategy
- 5. New models for business strategy
- 6. Measuring and forecasting
- 7. Global perspectives on strategy
- 8. Developing and extending analytical models
- 9. The grand debate over standardization strategy
- 10. All together now
- 11. Dynamic perspectives on globalization