Global business strategy : Asian perspective

Bibliographic Details
Main Author: Mun, Hwi-chang (Author)
Format: Book
Language:English
Published: Singapore ; Hackensack, New Jersey : World Scientific , c2010
Subjects:

MARC

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008 100715s2010 si eng
020 |a 9789814273190 (hbk.) 
020 |a 9814273198 (hbk.) 
090 0 0 |a HD62.4   |b .M846 2010 
100 1 |a Mun, Hwi-chang ,   |e author 
245 1 0 |a Global business strategy :   |b Asian perspective   |c Hwy-Chang Moon 
260 |a Singapore ;   |a Hackensack, New Jersey :   |b World Scientific ,   |c c2010 
300 |a x, 336 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes bibliographical references and index 
505 0 |a 1. The basics of strategy -- 2. Alternative business models -- 3. Applications of business models to non-business areas -- 4. Extension of generic strategy -- 5. New models for business strategy -- 6. Measuring and forecasting -- 7. Global perspectives on strategy -- 8. Developing and extending analytical models -- 9. The grand debate over standardization strategy -- 10. All together now -- 11. Dynamic perspectives on globalization 
650 0 |a Business planning   |z Asia 
650 0 |a International business enterprises   |x Management 
650 0 |a International business enterprises   |z Asia 
999 |a 1000134095   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus